India’s first gaming commerce startup PlaySuper, has raised $500,000 in a seed funding round led by IAN Angel Fund and 100X.VC.
The round also saw participation from prominent angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, among others.
PlaySuper plans to use the raised capital to accelerate product development, expand market reach, and strengthen hiring.
PlaySuper, which at first was founded in April 2024 by Abhir Das, Upamanyu Chatterjee, and Shouradeep Chakraborty—all second-time entrepreneurs—allows players to shop within their favorite mobile games while they’re playing. In 2022, Shouradeep and Upamanyu raised $2.5 million for the edtech startup LectureNotes, which they co-founded.
The startup is transforming the mobile gaming landscape by seamlessly integrating real-world shopping experiences within mobile games.
Its strategy increases player engagement by allowing players to shop while they play, opening up a new revenue stream for game developers.
“The largest source of entertainment nowadays is gaming, yet there is still a problem with mobile game retention. “At PlaySuper, we’re changing the paradigm—gamers play to shop, not just for fun,” said Shouradeep Chakraborty, co-founder and COO of the company.
PlaySuper aims to be at the forefront of a rapidly expanding global gaming commerce market, valued at over $500 billion. In India alone, as the startup says, the gaming industry is projected to grow beyond $5 billion, yet monetization challenges persist.
